As a way to increase awareness of epilepsy, Purple Day was founded and organized as an annual event to be celebrated worldwide on March 26. On this day people are encouraged to wear purple items of clothing because the color purple is connected in some cultures with solitude, a feeling that often accompanies people with epilepsy. Wearing purple clothes on March 26 is a sign by the general public and a message of support and understanding for people with epilepsy. On this day the message is made clearer than ever that people who suffer from epilepsy are not alone in society.
Moreover, the Purple Day initiative encourages people worldwide to educate themselves about epilepsy and share this knowledge with their local communities. This creates awareness, helps people to recognize epilepsy and know what to do when a person becomes unconscious or goes into convulsions, a situation commonly known as having a seizure. The following table explains in simple terms what to do when someone is experiencing a seizure.